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This web site had the following on the site, "com is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider." The website's header had Mcallen as the most important optimized keyword. It is followed by Mcallen classifieds, Mcallen classified ads, and jobs which isn't as highly ranked as Mcallen. The next words mcallen.backpage.com uses is apartments for rent. house rentals was included and will not be viewed by search parsers.